Survey: 1 in 4 Gen Zers want to become social media influencers

What are the career goals of today”™s Gen Z population? According to a new survey from HigherVisibility, one in four members of this youthful demographic want to become social media influencers.

In a poll of 1,000 Gen Zers between the ages 16 and 25, 26% of respondents aspired for the life of a social media influencer. The study found that Gen Z males (20%) were more likely than females (13%) to believe being a social media influencer was the only choice of career for them, while nearly half of the males surveyed stated that being a social media influencer was a good career choice. And roughly one in five respondents said they would quit their job to become a social media influencer.

When asked what were the greatest benefits of this career path, 62% of respondents stated that “free products” was the best part about being an influencer, with “earnings” at a 60.59% response rate. The majority of respondents guessed the average yearly income of an influencer was between $75,001 and $100,000 ”“ HigherVisibility noted that the most famous celebrities with social media influencer status can earn up to $1 million for posting a single sponsored image or video on Instagram.

The most admired influencer among the survey”™s respondents was former Norwalk resident Charli D”™Amelio, who has 193,900,000 combined followers on TikTok and Instagram. Other influencers cited by respondents included James Charles, MrBeast, Kim Kardashian, Jake Paul and Kylie Jenner.