Cantu Beauty, the multicultural haircare brand owned by Stamford”™s PDC Wellness & Personal Care Co., is part of a new initiative to support entrepreneurship by Black female business owners in the beauty industry.
“There has never been a more important time in history to help Black-owned businesses succeed,” says Dametria Mustin, vice president of global marketing at PDC Brands. “CantuElevate has been crafted to build better business ecosystems to help shape the future of beauty. It’s imperative that our industry support Black entrepreneurs through knowledge-sharing programs, initiatives, and funding efforts.”