Wilton-based toymaker Melissa & Doug to open first retail store at The Westchester

Melissa & Doug, a Wilton-based manufacturer of brand for wooden and sustainable toys for preschoolers, announced that it will open its first retail store on Oct. 6 at The Westchester in White Plains.

The company, which was founded 35 years ago, will feature a wide selection of toy categories in the store, including pretend play sets, learning toys, baby and toddler products, puzzles, and arts & crafts. The 1,600-square-foot store will be located on Level 3 of the mall and its opening day will feature prize giveaways and product demonstrations.

“Melissa & Doug has been a mainstay in the toy industry for nearly four decades, helping families ignite imagination and create lifelong memories together,” says Fernando Merce, CEO. “We’re always looking for new ways to share our important purpose and quality toys with consumers, especially during the gifting season. We’re thrilled to open our first-ever retail store where consumers can discover and shop a curated selection of open-ended, screen-free toys for their little ones.”