7-Eleven seeks entries in latest Brands with Heart competition

7-Eleven Inc. is inviting emerging consumer brands to apply to the retailer’s annual Brands with Heart showcase.

The program, now in its fifth year, is designed to give brands the opportunity to enter a new retail channel and have their products on the shelves of 7-Eleven, Speedway and Stripes stores across the U.S. The retailer said it is considering items across all categories that meet the needs of its on-the-go customers ”“ including snacks, beverages, alcoholic beverages and “better-for-you” products.

“7-Eleven has a legacy of innovation ”“ from to-go coffee to self-serve soda fountains ”“ and Brands with Heart is just another example of how we’re innovating to meet customers’ needs,” said Nikki Boyers, vice president of private brands at 7”‘Eleven. “The Brands with Heart showcase allows us to scout for the best new products for our customers, while also giving smaller brands the chance to shine.”

To apply, visit 7-Emerging.com. Submissions close July 31.

Photo by Mike Mozart / Flickr Creative Commons