Yonkers social media workshop to be held Wednesday

An interactive social media training workshop at Yonkers Brewing Co. on Wednesday will teach guests how to integrate social media into their business or marketing program.

“Yonkers Gets Social!” is free and will be hosted by Nancy A. Shenker, CEO of digital marketing company theONswitch, and Lohud’s Christine Gritmon. Topics will include social media trends, case studies and common mistakes. Also discussed will be how to use social media in public relations and how to buy social media advertising. The event will run from 6 p.m. to 8 p.m.

“Some people feel they are late to the social media game,” Shenker said. “So, we’re going to give basic facts and tips in a warm and comfortable environment.”

Event organizers will be live tweeting, Instagramming and videotaping the event. Those interested in registering can do so at bit.ly/GetSocialYonkers.

Yonkers Brewing Co. is at 92 Main St. in Yonkers. Beer samples and discounted snacks will be served. Other event sponsors include the Yonkers Downtown Waterfront Business Improvement District and 66Main.