How”™s Knowtorious P.I.G. for a clever play on words?
Besides toying with the name of the late legendary rapper, the brand-spanking new deal-a-day website KnowtoriousPIG.com seeks to keep customers in the know on ways to save more money in the bank via carefully crafted character Pigford Banks.
Think of it as the Westchester and Fairfield counties equivalent of Groupon, a social, daily deal website targeting urban epicenters such as New York, Chicago and Boston.
The website launches May 15 with ticket offers for Tarrytown Music Hall.
Founder and Tarrytown marketing executive Sandro Ore worked on brand campaigns within ad agencies such as Young & Rubicam and most recently, MasterCard Worldwide.
“I saw an opportunity to look at the suburban settings that support and often back up large urban centers,” Ore said. “In Westchester and Fairfield and hopefully Long Island and Bergen County, you have significant talent that work in the city, but who don”™t have the opportunity to take part in Groupon. They come back to Westchester to live their lives.”
KnowtoriousPIG.com emails subscribers a deal each day from partner merchants running the gamut from spas and restaurants to Fred Astaire Dance Studio in Sleepy Hollow.
Ore”™s company only receives a commission if a sale is transacted.
And there are no minimums imposed on coupon vouchers for a deal to take effect.
“I think it really marries the efforts you might mount from a brand-building standpoint through traditional media and takes it into a transactional field and delivers results to the customer,” he said. “From the merchant standpoint, it”™s a zero-risk opportunity. There is no money up front and the only commitment is to provide an awesome deal.”
Busy pounding the pavement for merchants on Mamaroneck Avenue in White Plains, Ore said that he hopes to “double or triple-fold what we are doing conceptually” post launch.
