WALL-TO-FORK FRESH

When Malka Levine says, “It”™s 30 degrees outside and our farm is thriving,” she isn”™t talking about some minor miracle in Monsey. The marketing director for Evergreen Market is referring to the store”™s newly installed, state-of the-art indoor vertical farm. 

What”™s more, she adds, “Our organic produce is flying off the shelves.”

Freshly harvested veggies are always in season at the iconic kosher supermarket thanks to a revolutionary wall farm that lets people not only choose clean, fresh-picked produce but also see exactly where it comes from.

Since its debut last month, the 20-foot high geoponic soil-based indoor farm made by Vertical Field, an Israeli ag-tech company that produces innovative vertical agricultural solutions. has opened customer”™s eyes to the quality and benefits of pesticide-free greens and produce. One customer, Bracha Kimmel, a self-described non fan of kale, reported, “I wanted to tell you how incredible the kale tasted. I loved it. She traveled all the way from her home in Brooklyn to the Monsey store to check out the vertical field greens.

Evergreen sells produce from its on-site urban farm at competitive prices in individual pots, making the “buying local” experience more convenient than ever. Pesticide-free and grown in soil that is never exposed to bugs, all products are Star-K Kosher Certified for purity.

Geoponic vertical farming yields a new crop every few days, ensuring that fresh greens and herbs will always be in season.

Guy Elitzur, the CEO of Vertical Field, said, “We are extremely excited by our partnership with Evergreen. They are precisely the type of supermarket that has the right customer base and will successfully integrate the latest technological advances in geoponic farming.” The company recently signed an agreement with Rami Levy, Israel”™s largest supermarket chain, to install Vertical Field”™s urban farms at dozens of its locations.