KATIE COURIC AT RIBBON CUTTING

Hair House celebrated its grand opening on Tuesday, May 31 with a ribbon cutting at its new flagship location within RXR”™s 360 Huguenot, a 28-floor luxury residential and retail development in the heart of downtown New Rochelle. 

The New Rochelle Chamber was joined by award-winning journalist Katie Couric, Westchester County Executive George Latimer, Westchester County Legislator Damon Maher, New Rochelle Mayor Noam Bramson, and other government, chamber and development officials to welcome Hair House owner Dana Fiore and her staff.  

Hair House, known for its celebrity client list and originally located in the Bronx, signed a 1,200-square-foot, 10-year lease to occupy the ground-floor retail space in downtown New Rochelle. The new salon is complete with on-site parking and is located within a five-minute walk of the New Rochelle train station. Developed by RXR, the master developer of downtown New Rochelle, the building also offers a unique opportunity to lease ground-floor retail space on both Huguenot and Main streets.

A boutique salon, Hair House offers haircuts, color, styling, manicures, pedicures and makeup with techniques found in many Manhattan up-scale salons. With more than 17 years of experience at the Louis Licari salon and 15 years as a personal celebrity hairstylist, Fiore and her team create haircuts and hair colors that are modern, chic and timeless. Her work has been featured in Vogue, Cosmopolitan, Glamour, Good Housekeeping, Today and America”™s Next Top Model. 

Katie Couric said, “Dana is such a talented hairdresser. She knows how to work with so many different types of hair and almost has a sixth sense when it comes to figuring out what”™s right for a client. She”™s one smart cookie and I”™m extremely proud of her!” 

“We are very pleased to welcome Hair House to New Rochelle,” said Mayor Noam Bramson. “Thriving, well-known businesses like Hair House play an important role in strengthening our community, bringing life and energy to our growing downtown and attracting loyal customers from throughout the New York region.” 

“Our New Rochelle Downtown transformation continues with increased beauty and lifestyle choices for those who live here and visit,” said Karel Littman, executive director, New Rochelle Downtown Business Improvement District (NRBID). “Hair House is quite the package of talent, skill, beauty and luxury that we are so pleased to add to our retail services mix.” 

“Hair House”™s move reflects a larger trend of small businesses moving to Westchester County due to affordability, a growing customer base and easy access to transit. As New Rochelle continues to evolve, so does our commitment to activating the local small business community and meeting the demand for dynamic retail space in the heart of downtown,” said Whitney Arcaro, executive vice president, head of marketing and retail leasing, RXR Realty. 

Hair House is open Tuesday, Thursday, Friday 10 a.m. – 6 p.m., Wednesday, Saturday 10 a.m. – 4 p.m., Monday *call for availability* and closed on Sunday.