Westport’s Full Sail IP Partners acquires the Revere Ware cookware brand

Full Sail IP Partners, a Westport-based intellectual property investment firm, has acquired the Revere Ware brand of cookware from Instant Brands.

Revere Ware was launched in 1939 and it one of the best-known brands in its category. The financial terms of the acquisition were not disclosed, and Full Sail IP Partners said it planned expand the product line through strategic licensing partnerships in other complementary areas – including bakeware, flatware, dinnerware and kitchen gadgets – which launching a new website and social media presence for the brand.

“We are excited to acquire the Revere Ware brand,” said Alan Kravetz, CEO of Full Sail IP Partners. “Revere Ware is a classic American brand with a strong heritage of quality and innovation. We believe Revere Ware has the potential to be a leading player in the cookware market once again and are confident that Full Sail IP Partners is the right partner to help Revere Ware achieve its full potential.”

Photo: BVPR / Wikimedia Commons