Home Consumer Goods L’Oreal acquires Easton-based Thayers Natural Remedies

L’Oreal acquires Easton-based Thayers Natural Remedies

Thayers Natural Remedies, a natural skincare brand from Easton-based Henry Thayer Co., has been acquired by the French cosmetics company L’Oreal. The terms of the transaction were not disclosed.

Thayers L'OrealThayers Natural Remedies was created in 1847 by Dr. Henry Thayer and is best known for its Witch Hazel Aloe Vera Formula Facial Toner. According to the companies, Thayers Natural Remedies recorded $44 million in U.S. sales last year. The brand will be integrated into L’Oréal’s Consumer Products Division.

“As custodian of the Thayers Natural Remedies brand for the last 17 years, it has been a rewarding experience seeing the connection we’ve been able to make with our well-informed consumers,” said John Gehr, owner and CEO of Henry Thayer Co.

“I couldn’t imagine a better organization than L’Oréal to take Thayers to new heights while maintaining its core values of social and environmental responsibility.”

“We are thrilled to welcome Thayers Natural Remedies, a true ‘love brand’ at the intersection of two major skincare trends: nature and health,” said Alexis Perakis-Valat, president of the consumer products division of L’Oréal. “This acquisition is part of our strategy to develop our skincare business all around the world and complements perfectly our North American skincare brand portfolio.”

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 11 books (including the upcoming "100 Years of Wall Street Crooks," published by Bicep Books). He is also the host of the SoundCloud podcast "The Online Movie Show," host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.

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