Cablevision launches MSG Varsity

Cablevision Systems Corp. is set to launch MSG Varsity, a 24/7 television network that the company said will be “the ultimate destination for high school sports and activities.”

The network includes a multiplatform suite of services serving four distinct regions in the tri-state area, a comprehensive online destination and interactive service. The services will be available to Cablevision”™s iO TV and Optimum Online customers beginning Sept. 24.

“MSG Varsity is truly about celebrating the students both in front of and behind the camera,” said MSG Varsity”™s general manager Theresa Chillianis. “Whether they are athletes or actors, debaters or trumpet players, students are passionate about what they do and MSG Varsity gives them an incredible opportunity to share that passion with their fellow students and parents. We are looking forward to working hand-in-hand with our partner schools to develop content that resonates with their own communities, and that will make MSG Varsity unlike any other service available today.”

Four news feeds will serve Long Island; Brooklyn and the Bronx; Connecticut, Westchester and the Hudson Valley; and New Jersey.