Timex marketing campaign encourages people to ‘Waste More Time’

Middlebury, Connecticut-headquartered Timex has launched a new marketing campaign dubbed “Waste More Time.”

The campaign feature Chef Zhan Chen, style icon Chloe King, DJ Andre Power, UFC Champion Sean O’Malley, and Elizabeth Sweetheart (known as the “Green Lady” of Brooklyn) “wasting” time on their favorite pursuits, each with a Timex timepiece keeping track of their leisurely activities.

“The campaign embraces the slow with a focus on mindfulness and fun, while inspiring us to examine the amount of time we genuinely dedicate to discovering ourselves and our truest passions,” said Shari Fabiani, chief marketing officer at Timex Group. “Are we keeping time, or is time keeping us? Let a Timex on your wrist be your reminder to slow down and do something you love.”

To see the full campaign, visit Timex.com/waste-more-time.

Photo: Sean O’Malley and his “Nana” in the new Timex marketing campaign.