Priceline.com kicks off 20th anniversary promotional campaign

Priceline.com has launched a 20-day marketing and promotion campaign called “Tweniversary” to celebrate the Norwalk-based company”™s 20th anniversary.

William Shatner has been Priceline’s pitchman for its entire 20-year existence

According to the company, the Tweniversary campaign will offer a daily deal or discount through May 19 on flights, hotels, car rentals, cruises, travel packages and credit card reward programs; a special deal tied to Mother”™s Day is also being prepared. Surprise deal announcements will be relayed through Priceline.com”™s social media pages and mobile app, and the company stated it is allocating a total of $50 million in savings as part of the promotion.

Also part of the celebration is William Shatner, who began as the company”™s celebrity spokesman when it launched in 1998. Shatner will return in his Priceline.com persona of “The Negotiator” for a new advertising campaign that will run on television and digital channels.

For his part, Shatner recalled a prescient decision in signing on with the start-up company. “I was so excited to represent a dot-com company that I agreed to be compensated in stock, which was unusual for me,” said Shatner in a statement issued by Priceline.com. “I saw it as an investment in my future. I didn”™t know then that this relationship was going to extend for two full decades.”