Danbury’s PlusMedia debuts direct mail marketing program aimed at college students

Danbury-based PlusMedia LLC has teamed with Deep Sync to launch the College Direct Mail Program.

According to the marketing companies, the program targets the youth demographic with tailored direct mail marketing materials delivered to students’ homes through a co-operative mailing effort. The companies added this is the first program of its kind to offer Connected TV and Social Media integration opportunities.

“It’s exciting to be part of this first time College Direct Mail program that has the capability to integrate digital media elements,” said Sandra Roscoe, executive vice president of media monetization and growth at PlusMedia. “Brands are asking for new ways to reach the college market and our partnership with Deep Sync is making it happen.”

“For the first time, clients will be able to combine the power of cooperative mailers and the ability to reach niche audiences through both direct mail and digital media,” said Grant Ries, CEO at Deep Sync, headquartered in Redmond, Washington.