Connecticut unveils new ‘Make It Here’ marketing campaign

The State of Connecticut has launched a new marketing campaign with the theme “Make It Here.”

The campaign replaces the “Still Revolutionary” branding and tagline, which the state largely retired from use in 2019. The “Make It Here” concept highlight the diverse output of Connecticut-made creations, from submarines to pizza, and the digital advertising aspect of the campaign highlights the new website www.CTmakeithere.com.

The campaign was developed by the Glastonbury-based advertising agency Cronin and will encompass traditional and digital media advertising, streaming, out-of-home, and placements at Bradley International Airport and on Metro-North trains. The campaign also includes social media, experiential, public contests, and grant opportunities.

“The ‘Make It Here’ campaign was designed to help Connecticut stand taller than our regional peers and inspire greater pride among our residents,” said Anthony Anthony, Connecticut’s chief marketing officer. “By shining a light on the state’s underlying identity that has always been present, we’re telling a more authentic story about Connecticut today, and better showing where we’re headed tomorrow. We believe this is a truly empowering campaign that demonstrates that in Connecticut, you can make your home and career whatever you want it to be.”