Felicia Macdonald joins Americares as chief marketing officer

Americares, the Stamford-headquartered health-focused relief and development organization, has hired Felicia Macdonald as senior vice president and chief marketing officer.

In her new job, Macdonald will be responsible for Americares”™ global marketing and communications efforts, building the organization”™s messaging and branding through public relations, social media and targeted communications.

Prior to joining Americares, Macdonald served as vice president of strategic communications and public affairs at Thinx, a health and wellness brand that specializes in reusable period and incontinence products. Earlier in her career, she served as the director of corporate affairs and communications at American Express for nearly a decade.

“Felicia brings to Americares over 15 years of experience directing strategic marketing, communications and brand building initiatives globally,” said Americares President and CEO Christine Squires. “She is a visionary leader and will be instrumental in taking our brand affinity to new heights. We are excited to have her on board.”

“I”™m honored and humbled to be taking on the role of reimagining the Americares brand at this transformational moment for the organization,” stated Macdonald. “As the architect of a strategy that will elevate our profile, I”™m dedicated to making the team and the people we serve the hero of our stories.”