‘Squeeze’ in a massage your own way at this new Westport spot

Squeeze is expanding its massage services with the opening of its first Connecticut shop – in Westport – on Friday, June 28. 

Located on Westport Row — a haven for fitness lovers, with its workout studios, shops and food and drink offerings – the latest Squeeze is a 1,838 square-foot space with six treatment rooms for the brand’s signature personalized service, created by Drybar founders Alli Webb and Brittany Driscoll. 

With its app-based approach, each massage is tailored to the customer’s liking, including pressure, music, lighting and the ability to tap a “ready” button, letting the therapist know when to return to the room to begin the massage. Guests are also able to set preferences around which body areas to focus on, pressure, oil or lotion and more. These preferences are saved to guests’ profiles and reviewed by massage therapists prior to appointments. Squeeze also offers complimentary enhancements that are tailored to meet each guest’s specific needs, including deep tissue, heat therapy, percussion therapy and aromatherapy.  

Squeeze has a variety of pricing and monthly membership programs with perks, including a founding membership available for a limited time only that features up to 40% off massages for the life of your membership.  

The Connecticut opening marks a milestone for Squeeze in expanding its national footprint, as the brand continues its aggressive franchising efforts with more than 100 new shop openings in development.

Hours are 8 a.m. to 10 p.m. daily. Squeeze is at 625 Post Road E. For more, visit Squeeze’s website.