AI (as in Allen Iverson) teams with Pepsi for ‘Zero Right’ challenge

Allen Iverson, whom Pepsi is calling “the original AI,” is set to help basketball fans with the DraftKings Zero Right Bracket Challenge presented by Pepsi Zero Sugar. Courtesy Pepsi.

For the second year, Pepsi – the flagship product of PepsiCo Inc., headquartered in Purchase – is encouraging fans to submit a “Zero Right” bracket during March Madness, college basketball’s biggest tournament, for a chance to score $100,000 on DraftKings. This year, Pepsi is partnering with the original AI – basketball legend Allen Iverson, a two-time tournament veteran – to give fans “the answer(s)” to the challenge.  

Starting today – Monday, March 18 – fans can catch Iverson in action in the DraftKings Zero Right Bracket Challenge presented by Pepsi Zero Sugar spot HERE.

“During my college career, I learned how unpredictable and tough the tournament can be,” Iverson said. “That’s why I’m partnering with Pepsi Zero Sugar and DraftKings on this bracket challenge. I want everyone to embrace the challenge of getting zero right this season.”

To complete the challenge, fans can bookmark draftkings.com/zerorightbracket or go to the DraftKings app and make picks. Brackets will be locked on Thursday, March 21. The challenge runs through April 8.

Official rules are here. The full spot can be seen on the brand’s YouTube channel HERE.