New report details absence of African Americans in hospitality executive roles

Black men and women account for 1 in 5 hospitality industry jobs, but only for 1 in 65 executive jobs at a level of managerial director or higher, according to the “Black Representation in Hospitality Leadership 2020” report published by the nonprofit Castell Project Inc.

The report, which was completed prior to the mid-March economic shutdowns brought by the COVID-19 pandemic, is based on original research culled from 630 of the 971 hotel companies based in the U.S. or Canada. The sample set used in the report had a minimum of five hotels and/or 700 rooms and covered 6,302 individuals.

The report cited U.S. Department of Labor data in highlighting that African-American employees made up 18.8% of hospitality industry workers. However, African Americans accounted for 1.5% of executive roles within the hospitality industry, compared with 4% of executive positions at S&P Global Ratings companies and 5% of executive positions across all industries.

“It”™s very, very difficult for black people to move up in the hotel industry,” said Peggy Berg, chairwoman of the Castell Project. “I can tell from the numbers that there”™s a systemic problem ”” it has to be built into the way the industry is currently running.

Within the executive hierarchy of the hospitality industry, African Americans account for only 0.9% of presidents and 0.7% of CEOs. Most African-American presidents and CEOs are men (86%), and the 14% of African American women to reach those positions account for 0.1% of all industry chiefs.

Only 1 in 60 vice president positions and 1 in 66 senior or executive vice president positions are held by African Americans. Within the industry, African-American women”™s representation in leadership is primarily in human resources, which employs 67% percent of black women directors, while their male counterparts are mostly found in operations and the accounting/finance departments. The report also pointed out that women are, as a whole, underrepresented in leadership positions within this industry, with African American women comprising 2.8% of all women holding jobs at the managerial director through CEO levels.

Berg acknowledged that diversity in the leadership ranks has not been a priority in this industry, adding she hoped that the new data would enable “the industry to focus the conversation on solutions that can be measured.” But she added the recent national attention focused on racial inequality could spur the industry to take executive-level diversity more seriously.

“I think that”™s something that”™s currently in negotiation,” she said. “And I think we”™ll know pretty quickly whether the industry is just giving lip service to concern or whether it actually is willing to take action. So far, it”™s been a lot of expression of good intentions, but not yet real commitment.”

Since the research for the report was completed, the U.S. Bureau of Labor Statistics reported the leisure and hospitality industry suffered the greatest volume of layoffs during the pandemic”™s economic turmoil with the disappearance of 7.7 million jobs, or 47% of total positions. Berg said Castell Project would follow up on the new report to determine if any post-pandemic progress is being made on this issue.

“The next time we plan to release a new report is January,” she said, noting the furloughs and layoffs “happened so quickly that it couldn”™t really happen with an eye to gender or racial equity. So, there”™s a concern that what”™s happened during this period was perhaps not equitable. We don”™t really know how the rehiring happens. I hope it is truly a game-changer in terms of making opportunity available regardless of color or gender.”