Hilton launches premium economy lodging brand in Connecticut

Hilton (NYSE:HLT) has debuted the first of its Spark by Hilton premium economy lodging locations in Connecticut.

The new Spark by Hilton Mystic Groton is located at 55 Whitehall Ave. in Mystic. The new Spark by Hilton brand will offer 24-hour digital check-ins, simple complimentary breakfasts and a 24-hour retail market. The company’s promotional announcement for the new brand promised “practical amenities” for guests, with rooms featuring “simple, streamlined furniture [that] will include an open closet, in-room refrigerator, multi-purpose work surface and bright bathroom.”

The company stated it has more than 100 deals in various development stages across the country for Spark by Hilton, and it is also encouraging the owners and operators of other hotels to consider converting to the new brand.

“Hilton is creating greater value for owners and operators with the launch of Spark by Hilton,” said the company. “This cost-effective conversion brand provides a unique opportunity for existing properties by reimagining the economy segment and focusing on areas that drive the guest experience while also providing a consistent look and feel across each hotel. Owners also will benefit from Hilton’s powerful network effect, resilient business model, and high-performing commercial engines, including supply chain management, a cost-effective pricing model and automated customer offerings such as digital check-in and Digital Key.”