Want some Pepsi on that hotdog? 

Fifteen-time hotdog champion Joey Chesnut is teaming with Pepsi to celebrate its new Pepsi-infused condiment, Pepsi Colachup. Photographs courtesy Pepsi.

According to the National Hot Dog & Sausage Council, Americans will consume more than 150 million hot dogs on July 4 alone, enough to stretch from Washington, D.C. to Los Angeles more than five times. Now PepsiCo Inc. (NASDAQ:PEP), with world headquarters in Purchase, has gotten into the hotdog act.   

With help from the Culinary Institute of America Consulting ”“ a business unit of the Culinary Institute of America (CIA) in Hyde Park, New York ”“ PepsiCo has come up with Pepsi Colachup, the world’s first Pepsi-infused condiment. Pepsi is so confident that hot dogs are #BetterWithPepsi that it is joining with select Major League Baseball teams, including the New York Yankees, to have fans sample the product on Tuesday, July 4. (At Yankee Stadium, you”™ll need a Pepsi Lounge ticket to do so.) 

Fans who can”™t make it to the ballpark can still experience Pepsi with a hotdog. Through July 4, consumers who purchase a hot dog (or hotdogs) with a Pepsi at any food service or retail location can get the Pepsi comped by texting “FREEPEPSI” to 81234 and uploading the receipt that clearly shows a hotdog and a Pepsi purchase to get reimbursed the cost of a 20-ounce Pepsi product, via PayPal, Venmo or Digital Retailer Gift Card. See rules and guidelines”¯here.