The intersection of artificial intelligence and orange juice

The Tropicana brand of orange juice has introduced a limited-edition “Tropcn” packaging that removes the letters “A” and “I” from the product’s name – because those letters refer to AI or artificial intelligence, and the brand insisted its natural ingredients never contained artificial ingredients.

The new “Tropcn” packaging was unveiled at the CES 2024 show Las Vegas and Tropicana has hidden bottles of “Tropcn” across participating Kroger supermarkets nationwide. Shoppers who find a bottle at a Kroger store are asked to scan the label code and enter for a chance to win a trip to the original orange juice state of Florida.

“Our limited-edition run of ‘Tropcn’ orange juice bottles represents our ongoing commitment to delivering the highest quality 100% orange juice to Americans,” said Monica McGurk, CEO of Tropicana Brands Group’s North American business unit. “Since 1954, Tropicana has been at the forefront, innovating ways to bring fresh-tasting orange juice from natural oranges to breakfast tables nationwide. Artificial just isn’t in our DNA.”