The ICEE Company and Kellogg’s partner on new breakfast cereal

The ICEE Company, a subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF), has teamed for the first time with Kellogg’s (NYSE:K) to create the new Kellogg’s ICEE Cereal.

According to the companies, the new cereal is inspired by ICEE’s best-selling Cherry and Blue Raspberry flavors and utilizes a proprietary ingredient designed to cool your mouth as you eat, imitating that familiar and refreshing first sip of an ICEE. The cereal”™s crunchy red and blue spheres mimic the signature beverage color palette for what is being billed as “the coolest breakfast in town.”

“Consumers today say they want to feel like a kid again, and there’s no better way to ‘Let the Kid Out’ than digging into a bowl of ICEE branded cereal,” said Natalie Peterson, vice president of marketing at The ICEE Company. “This fun combination is just right for anyone who wants to feel like a kid. First one to the box wins!”

“Kellogg’s is excited about our first-ever collaboration with ICEE that delivers a ‘cool’ and delicious new cereal to excite your senses,” said Laura Newman, senior director of brand marketing at Kellogg Company. “Nothing helps beat the heat like a cold, refreshing ICEE, and now fans can discover all the fun of ICEE at the breakfast table just in time for summer.”

Kellogg’s ICEE Cereal will be available at retailers nationwide beginning this month for a suggested retail price of $5.29 for an 8.3-ounce box and $6.49 for a 13.2-ounce box.