McCormick introduces salt-free/vegan seasoning line

The McCormick brand of spices is expanding its partnership with actress/cookbook author/social media influencer Tabitha Brown with the addition of five new salt-free, vegan seasoning products.

The new products will be added to the McCormick Sunshine Seasoning by Tabitha Brown line, with two seasoning blends coming to retail stores and Amazon this spring and three recipe mixes rolling out later this summer. The launch marks the first time in history that McCormick® is releasing salt free recipe mixes.

Brown has also co-developed new recipes with the brand featuring the new products and will be showcasing these on her social media recipe tutorials and McCormick’s landing page.

“I brought a little bit of sunshine to food lovers with McCormick and Sunshine Seasoning, and it’s definitely time we teamed back up to bring more joy and love to your kitchen to inspire healthy cooking every day of the week,” said Brown in a press statement. “I can’t wait to see how everyone decides to spice up their meals with my new salt free seasoning blends and recipe mixes, whether you’re a vegan or non-vegan, because that’s your business.”

“Expanding our partnership with Tabitha was an easy decision for us,” said Giovanna DiLegge, vice president of marketing for North America at McCormick. “We continue to be blown away by Tabitha’s loyal community and are thrilled to be bringing these five new products to consumers nationwide. With these additions to the collection, consumers will be able to make a variety of easy, and healthy meals. We hope these products inspire clean, healthy, and most importantly, delicious, eating that can be sustained for all.”

Photo: Tabitha Brown, photographed by Jairus Williams and courtesy of McCormick.