Home Fairfield Crave Better Foods acquires Solero fruit bar product line

Crave Better Foods acquires Solero fruit bar product line

Cos Cob-based Crave Better Foods LLC, makers of Chipwich ice cream cookie sandwiches, has acquired the Solero organic fruit bar product line from Iris Brands LLC. The financial terms of the transaction were not made public.

Solero fruit barsSolero was launched in 2017 with four flavors, each ranging between 40 and 120 calories per bar. The product’s creators, Josh Hochschuler and Steve Gill, previously launched the Talenti gelato brand that was purchased by Unilever in 2014.

“We are delighted to add the Solero business to our growing company,” said David Clarke, CEO of Crave Better Foods. “When we started Crave and relaunched Chipwich, our premise was there would always be consumer demand for strong brands made with elevated ingredients. Solero is a perfect example.”

Crave Better Foods acquired the Chipwich brand trademark in 2017 from Nestlé, which had ceased production on the line in 2009. Chipwich was relaunched in 2018 and earlier this year, a birthday cake version of the product was introduced.

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Phil Hall's writing for Westfair Communications has earned multiple awards from the Connecticut Press Club and the Connecticut Society of Professional Journalists. He is a former United Nations-based reporter for Fairchild Broadcast News and the author of 11 books (including the upcoming "100 Years of Wall Street Crooks," published by Bicep Books). He is also the host of the SoundCloud podcast "The Online Movie Show," host of the WAPJ-FM talk show "Nutmeg Chatter" and a writer with credits in The New York Times, New York Daily News, Hartford Courant, Wired, The Hill's Congress Blog, Profit Confidential, The MReport and StockNews.com. Outside of journalism, he is also a horror movie actor - usually playing the creepy villain who gets badly killed at the end of each film.


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