Aldi to offer ‘quarterback’ promotion for football’s ‘Big Game’

The Aldi supermarket chain is preparing for a certain NFL championship game with a promotion that gives fans a “quarterback” in the form of 25% off the most popular game day foods.

From dips to chips to pizza to whatever goodies get consumed on football’s biggest day, Aldi stated its price reductions on a curated lineup of popular “Big Game” items will run from Jan. 31 through Feb. 13.

“Just like a quarterback leads their team, Aldi is championing shoppers by reducing our already low prices on the most popular Big Game foods,” said Scott Patton, vice president of national buying. “Year-round, we look for every opportunity to save customers time and money. This game day, we’re investing in our customers even more by offering an additional 25% off their spreads – whether they’re rooting for their favorite team, watching the halftime show or laughing during the commercial breaks.”