WWE returns to Sat. mornings - Westfair Communications

World Wrestling Entertainment Inc. is bringing back Saturday morning programming for children, even as it continues working on its own television network with no immediate launch date set.

Stamford-based WWE will air “WWE Saturday Morning Slam” on The CW beginning Saturday, Aug. 25, at 10 a.m. WWE has not had a Saturday morning show since 2001.

In addition to wrestling matches and profiles, the show will include highlights from WWE”™s “be a STAR” anti-bullying campaign and other community initiatives.

“WWE has a long history on Saturday mornings,” said WWE CEO Vince McMahon, in a prepared statement. “The new program enables us to further engage kids and families, a vital component of WWE”™s passionate and multi-generational fan base.”