Western Connecticut Health Network launches engagement campaign

Norwalk Hospital, part of the Western Connecticut Health Network including New Milford and Danbury hospitals. Photo courtesy of The Western Connecticut Health Network.

The Western Connecticut Health Network, which includes Danbury, New Milford and Norwalk hospitals, has launched a rebranding campaign focused on personalizing the health care experience and centered on patient health.

“We take care to put the patient at the center, and take pride in keeping people well, instead of just treating the sick,” said John M. Murphy, network president and CEO.

“Our patients are people first; we know them from our neighborhoods, schools and communities. Those connections are what make us unique and allow us to humanize their health care in a very personal way,” he said.

According to the network, the new “We Know You Well” campaign is intended to provide an opportunity for the network to strengthen collective and individual roles as advocates for the health and wellness of area residents.

“”˜We Know You Well”™ is much more than a tagline,” said Robert Carr, a longtime primary care physician and a member of one of the state”™s largest primary and specialty care physician networks, the Western Connecticut Medical Group.

“It”™s the very foundation of our culture focused on preventive and primary care,” he said.

As part of this work, Carr is spearheading nationally recognized care coordination models promoting proactive health discussions and primary care interaction. In addition, the network has adopted the latest technology to support new patient portals that allow patient”™s easy access to medical records and test results for the most comprehensive look at their health portfolio.

“This campaign drives our work in many new and exciting ways,” Murphy said. “We are committed to inspiring a healthier and happier community with programs designed to not only treat disease, but to also prevent it through education, screenings and healthy living.”