Stamford’s Arccos releases app and device to help golfers

Arrcos sensors and the Arrcos app on display.
Arrcos sensors and the Arrcos app on display.

Stamford-based Arccos Golf LLC has found space on the shelves of Apple”™s 260-plus brick-and-mortar stores and on Apple.com via a golf system that connects the course to the cloud.

Arccos bills itself as the maker of the first club-to-cloud system for golf that offers GPS, live statistical tracking and analytics. To date, layouts for 16,000 U.S. golf courses are available.

Through Apple, Arccos is retailing a set of 14 “virtually weightless” sensors for $399. In a release statement, the company cited data showing the average golfer spends about $3,000 annually on the game.

Each sensor attaches to the end of a club grip. Once paired via Bluetooth with the Arccos iPhone app, the system integrates with a golfer”™s game, allowing the golfer to view stats in real time during play. According to Arccos, “It requires no alterations to pre-shot routines, additional devices, tapping or other hindrances to enjoyment and improvement.”

“Our core consumers are very tech-forward, savvy individuals whose purchasing habits closely align with the large and knowledgeable customer base Apple has established,” said Sal Syed, CEO and co-founder of Arccos Golf, in the press release. “The leading-edge technology found in Arccos is unlike anything in golf, and we”™re very excited for players to experience it for the first time.”

Beginning in November, Arccos will be available at select golf retailers nationwide and online at Amazon.com. Along with GPS for more than 16,000 courses in North America, the system captures golf-game data and provides instant access to information on distances hit, club averages, driving accuracy, greens in regulation, sand saves, putts and more, according to Arccos.

The associated Arccos Tour Analytics platform automatically breaks down a player”™s handicap into five key components ”“ driving, approach, chipping, sand game and putting. The company said the system is a valuable teaching tool for pros.

Arccos is partnering with the national golf company Callaway, with venture capital funding provided by New Haven-based LaunchCapital.