Responsible drinking aim of Diageo’s online forum

st1\:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; mso-ascii- mso-ascii-theme- mso-fareast- mso-fareast-theme- mso-hansi- mso-hansi-theme- mso-bidi- mso-bidi-theme-} Diageo of Norwalk has launched an interactive social Web site designed to promote responsible drinking.

“There are many valuable initiatives that exist to address the issue of alcohol abuse,” said Carolyn Panzer, global director of alcohol and responsibility for Diageo. “DRINKiQ.com supports these efforts by showcasing them to the community and connecting them with like-minded individuals and groups. We”™re confident that DRINKiQ.com will be a source of best practices that will drive responsible drinking among all legal drinkers.”

Panzer said the Web site is a resource for all interested parties to share programs and tools designed to fight alcohol misuse and help individuals make responsible choices about drinking, or not drinking.

Visitors to the site can post comments, access videos of experts answering questions and offering information on how to responsibly host events and parties.

“What sets DRINKiQ.com apart is its ability to provide visitors with a forum in which they can engage in a conversation with people who share their interest in responsible drinking,” Panzer said.

DRINKiQ.com will soon offer content to 28 countries and is available in more than 14 languages. The United States site is available in both English and Spanish.