Norwalk-based etouches reports new equity

Norwalk-based etouches raised $2.5 million in new equity, and could raise an additional $5.3 million.

Etouches produces software used to manage events, online registration, ongoing communication and post-event evaluation. In May, the company unveiled a new software module dubbed eSelect, designed to automate the laborious collection and selection processes associated with events such as calls for papers, contests and award nominations.

“We saw a growing need, especially within our association and non-profit client base, for a more robust application to handle abstracts and awards,” said etouches CEO Leonora Valvo, in a written statement. “Call for sessions, speakers, abstracts and awards involves a lot of heavy lifting for the administrator of the program. We saw a gap in the market for an integrated way to streamline these processes and eliminate redundant work.”

The company’s directors include managers from Connecticut Innovations, Cava Capital in Wilton and Xerox Corp.