GoECart helps Badgely Mischka up online presence

Bridgeport-based GoECart has designed and launched what it is calling “a dynamic new e-commerce website” for upscale clothing and accessories company Badgely Mischka, where $245 buys the Meredith Sparkly Stiletto Evening Shoe and where 140 different evening-gown styles are for sale.

The site is badgleymischka.com.

“Thanks to the GoECart end-to-end solution that integrates back-office functionality with rich merchandising, personalization, social media, mobile commerce, ease of use and much more, the new site is destined to become a vibrant online destination for glamorous, stylish and wearable evening wear and accessories,” GoECart said in a statement.

According to GoECart, Badgley Mischka”™s previous e-commerce effort was homegrown with built-in limitations and was “underperforming” as a result.

Terms of the contract were not disclosed, but in factoring the website changes, GoECart”™s focus was “improving customer service.”

“GoECart helped the company to launch a new site, which addressed all of the company’s concerns and will help them to bring their high fashion clothing and accessories to a wider range of customers, faster,” the company said. “The new website is now positioned to help Badgley Mischka grow their core of devoted customers and move to the forefront of high fashion e-commerce.”