Conair claims victory in quest for 3-D curl

Back in the day, girls who wanted curly hair were advised to eat the crust of bread. Then came Cher and Laurie Partridge with their ruler-straight tresses. Bread crust was out and the cyclical battle of curl vs. no curl was born.

The balance could be tipping back to the curl.

After what it terms “extensive research and development,” Conair Corp. claims to have cracked the secret to the perfect curl via its new Curl Secret product.

The ceramic curl chamber protects hair”™s elasticity, according to Stamford-based Conair and the result is “shiny, longer lasting three-dimensional curls ”¦ curls not readily achieved with traditional styling tools.”

The company divides its headquarters between sales and marketing operations in Stamford and remaining corporate functions in East Windsor, N.J.

Conair”™s new lightweight brushless motor technology, according to the company, “extends the life of the product and maximizes curl control. Curl Secret”™s energy savings and safety features include automatic shutoff, a sleep mode function and an anti-tangle feature.”

Conair dates to 1959 as a small hair appliance and hair care company. Today it is multinational that includes consumer-driven subsidiaries Interplak, Travel Smart, Allegro, Cuisinart and Waring, generating sales of more than $2.5 billion.

The curling tool is expected to retail for $99.99.