BIC debuts coloring products line for children

Shelton-headquartered BIC is introducing its BIC Kids coloring products line.

The offering consists of a line of break-resistant crayons and colored pencils and washable markers. Its release is being timed for the back-to-school shopping season. The company has tapped actress Tia Mowry to highlight the products in a series of digital advertisements.

“Now more than ever, parents and teachers are looking for long-lasting, quality products that address a real consumer need at a great value, so we’re thrilled to bring our BIC Kids coloring line to the U.S. market,” said Mary Fox, general manager of BIC North America.

“Our team did extensive research on this line to make sure we could deliver the absolute best experience for our consumers ”“ especially the youngest ones. As a mother of two myself, I’ve spent years wishing for break-resistant crayons, markers that don’t dry out and pencils that won’t splinter. At BIC we have now made that a reality for all families.”