Advertising and PR in brief

Peoples United name survives in Mass.

An appeals court sided with People”™s United Financial Inc. in a trademark dispute, saying it could continue using the People”™s United Bank brand in western Massachusetts over the objections of PeoplesBank.

Holyoke, Mass.-based PeoplesBank had asked for an injunction to strip the People”™s United Bank brand from the company”™s Massachusetts branches. After a six-day proceeding, the U.S. Court of Appeals for the Second Circuit ruled that PeoplesBank did not prove it will suffer irreparable harm.

People”™s United Bank”™s attorneys included the Bridgeport office of Pullman & Comley L.L.C.

IMS wins appeal

IMS Health won an appeal of a lawsuit contesting a Vermont law that would have restricted its ability to collect statistics on pharmaceutical drug sales, which Norwalk-based IMS uses to provide drug companies with competitive benchmarking data.

Other appellants included the Pharmaceutical Research and Manufacturers of America; Verispan; and an affiliate of Wolters Kluwer Health.

The U.S. Court of Appeals for the Second Circuit ruled that the Vermont law would have violated IMS”™ freedom of speech. IMS and its co-plaintiffs lost a similar decision in the First Circuit stemming from cases in Maine and New Hampshire, and is considering an appeal to the U.S. Supreme Court.

Chaus to peddle Camuto

Under a licensing agreement with the Greenwich-based Camuto Group, Bernard Chaus Inc. will design women”™s footwear under the Vince Camuto brand in department stores and specialty retailers.

Vince Camuto was a co-founder of Nine West Group Inc. before founding Camuto Group in 2001.

New York City-based Chaus sells a range of working women”™s clothing under the Josephine Chaus brand and others.