FreshDirect plays ball as ‘proud partner’ of the New York Yankees 

After a successful sponsorship of New York Yankees Old-Timers”™ Day last year, FreshDirect has become a “proud partner” of the Bronx Bombers. Photographs courtesy FreshDirect.

Anyone who spots these co-branded, grand-slam grocery delivery trucks driving around town can scan the QR code and receive a special FreshDirect discount.

FreshDirect, the Bronx-based online grocer, has announced a multiyear partnership with the New York Yankees, whose season opens today ”“ Thursday, March 30 ”“ against the San Francisco Giants at Yankee Stadium. After a successful sponsorship of New York Yankees Old-Timers”™ Day last year, FreshDirect will renew that sponsorship, participate in community outreach and offer special promotions to Yankee fans across the tristate region.  

”¯FreshDirect, now a “proud partner of the New York Yankees,” will be featured throughout Yankee Stadium, including on various LEDs, concourse TVs and on the newly named FreshDirect Terrace, an open-air area designated to encourage socializing among guests while providing them a view of the game from the outfield.”¯ The terrace is available to all ticketed guests.”¯”¯ 

”¯“No one knows New York sports fans like the New York Yankees, and no one knows New York food culture quite like FreshDirect,” said John MacDonald, chief marketing officer at FreshDirect. “Our partnership aligns the world’s most iconic sports franchise with the most trusted name in online grocery, and this long-term agreement reinforces our strong connection to the New York City metro area.””¯ 

”¯“We are pleased to be continuing our partnership with FreshDirect,” added Michael J. Tusiani, New York Yankees senior vice president, partnerships. “We hope that its signage and activation presence in Yankee Stadium and fan engagement will strengthen FreshDirect”™s overall presence in the Bronx community and throughout the tristate area.” 

”¯To build even more excitement, FreshDirect is adding a new delivery truck to its fleet. Beginning with Opening Day, anyone who spots these co-branded, grand-slam grocery delivery trucks driving around town can scan the QR code and receive a special FreshDirect discount.”¯ In addition, those who share a photo of the truck on social media using the hashtag #FDYanksSweepstakes will be automatically entered to win Yankees tickets.”¯ For official rules, visit”¯https://www.freshdirect.com/blog/yankees/.”¯”¯