Beaches Resorts welcomes ‘The Elf On The Shelf’ this holiday season 

Joining festive forces with The Lumistella Co., the creators of ‘The Elf on the Shelf” storybook and activities, Beaches Resorts, an award-winning all-inclusive resort brand for families, is rolling out the candy-cane carpet at all three Beaches Resorts in Jamaica and Turks & Caicos through Dec. 30.  

This is great fun for the entire family – and I’ll get to that in a minute.  But here is what impresses me most: Families participating in “The Elf on the Shelf” festivities can join the Beaches family in spreading the true meaning of the holiday season by supporting the philanthropic work of the Sandals Foundation. Every year, the nonprofit works to provide 15,000 toys to children across the Caribbean and this year, guests can become “Beaches Little Helpers” by volunteering to craft handmade holiday cards to be distributed to local children. 

The Sandals Foundation was launched in March 2009 to help Sandals Resorts International continue to make a difference in people’s lives.  Sandals is committed to support the islands that it calls home – whether that means upgrading schools, creating safe spaces for women to gather or establishing projects to protect the natural environment – and much more. I personally participated on one trip, visiting a local school to read to the children – perhaps the most polite and thoughtful youngsters I have ever met. And bear this in mind: You can easily donate to the Sandals Foundation at your hotel. 

Now back to the other fun:  “Holidays are the season for family memory-making and for many, ‘The Elf on the Shelf’ brand has become a most loved and anticipated part of their annual traditions,” said Luisana Suegart, director of public relations for Unique Vacations Inc., an affiliate of the worldwide representative for Beaches Resorts. “It’s why we’re especially grateful to Santa for giving his Scout Elf helpers the permission to join families at Beaches this holiday season, and we can’t wait to roll out the red carpet for them with special treats and activities during their stay with us.”​​ 

The Lumistella Co., headquartered in Atlanta, is the official source for the stories of Santa’s North Pole. Originally founded in 2005 by a mother-and-daughter team, the company is home to a number of iconic Christmas brands, including The Elf on the Shelf, Elf Pets and Elf Mates. 

With winding waterslides and unlimited ice cream in store, Beaches guests can anticipate Scout Elf stunts galore. Boasting Santa’s (passport) stamp of approval, his Scout Elf crew will rock around the palm trees during special weekly holiday parties featuring “The Elf on the Shelf” characters, build-your-own cookie bars, arts and crafts stations, music and more. Holiday story time sessions, festive karaoke and other happenings will indulge your vacation whimsy.  

Beaches butlers will put the “treat” in butler treatment as they gear up for their jolliest task yet – pampering Scout Elf friends with pint-sized “V.I.E.” (Very Important Scout Elf) surprises ahead of nights of adventure and trips to the North Pole. Families traveling with their Scout Elf in tow and scheduled to vacation during the month of December in butler-level rooms will enjoy Moonlight Milk & Cookies, marshmallow bubble baths, festive trail mix and a holiday movie night.   

When the tree comes down and all is said and done, there’s a chance to win some post-holiday Caribbean fun. Through Dec. 30, families across North America and the United Kingdom are invited to enter the Beaches Resorts and “The Elf on the Shelf” Vacation Sweepstakes for a chance to win a six-night vacation at either Beaches Negril in Jamaica or Beaches Turks and Caicos, along with additional festive goodies.  

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