Greenwich’s JoySuds in partnership to protect endangered sea turtles

JoySuds LLC, the Greenwich-based company that owns the Joy brand of cleaning products, has announced a new partnership with SEE Turtles, a nonprofit organization dedicated to the conservation of sea turtles around the world.

In this partnership, JoySuds will donate a portion of Pure Joy profits to help SEE Turtles in its efforts to protect sea turtles, which are classified as endangered species. In a press release, the company said it was “backstopping this pledge with a commitment to put a minimum of 500,000 baby turtles back into oceans around the world every year.”

“More than one-third of our growth this year will be from Joy’s contribution alone,” said Brad Nahill, president of SEE Turtles. “Right now, we’re at eight million turtles at 60 beaches in 20-plus countries. We plan to get to 10 million baby turtles saved with the help and support of our partnerships like this one with JoySuds.”

Photo courtesy of Wikimedia Commons