BIC partners with Marvel Studios on sweepstakes tied to ‘The Marvels’

Shelton-based BIC (OTC:BICEY) is teaming with The Walt Disney Co.”™s (NYSE:DIS) Marvel Studios on a promotion tied to the upcoming film “The Marvels.”

The companies”™ “Write with Might” sweepstakes offers a chance to win a trip for two to the Hollywood premiere of “The Marvels,” which opens theatrically on Nov. 10. Sweepstakes participants can enter the competition via BicWriteWithMight.com, and other prizes in this promotion include limited-edition BIC pens inspired by “The Marvels,” film-themed memorabilia, a Fandango promotional code and free BIC products.

Additionally, consumers who buy $15 or more of BIC stationery in one transaction at any retail store or e-commerce site between now and Nov. 30 will be eligible to receive a $5 Fandango promotional code that can be redeemed for screenings of “The Marvels.”

“At BIC, we believe putting a pen in a young person’s hand is an act of inspiration ”“ one that fuels creativity and unleashes the imagination,” said Colin Smyth, head of marketing at BIC. “That’s why we are especially thrilled about ”˜Write With Might”™ with Marvel Studios’ ‘The Marvels’, a program that champions the power of the pen.”