WWE names Lagardère Sports its international sponsorship sales agency

WWE has selected Lagardère Sports as its international sponsorship sales agency. The global sports marketing firm will leverage its sponsorship expertise and worldwide sales network to develop the partnership portfolio for the global media and entertainment company in all international regions except China.

Headquartered in Boulogne-Billancourt, France, Lagardère Sports will provide Stamford-based WWE with global sponsorship support and analysis, a custom international sponsorship sales approach and lead on the ground sales efforts.

Lagardère Sports operates offices in more than 70 cities and employs 1,600 worldwide. The agency has relationships with more than 60,000 rights-holders, brands, hospitality clients and broadcasters globally. It also has relationships with more than 100 European football clubs, three FIFA associations and several major U.S. professional sports leagues.