Fans and followers who are constantly accessing a company’s social pages are deriving value while allowing that company to increase sales...
Educational content and calculated timing can make a difference in click-through and open rates.
Native advertising attempts to merge advertisements and content in a way that will generate interest and entice the target audience to...
Acclaro Inc. in Irvington announces a partnership with a French-based international press release service.
The best marketing campaign has to be located where your audience will likely find it, filled with content your audience will...
More competition among Internet service providers could provide a level and high-speed playing field for businesses.
Yonkers will spend $350,000 in a marketing campaign this year to attract metro area businesses and young workers to the city.
As companies grow, they need a sales manager who is accountable for planning and delivering the growth goals the company needs.
Chris Hansen, the reporter of television’s “To Catch a Predator,†will speak at the May event, which will focus on digital...
If people are unable to reach their target market effectively, they are going to become increasingly dependent on using paid Facebook...
The WWE co-founder kicks off the series Wednesday with company brand chief Stephanie McMahon as the speaker.
IBM volunteers work with the nonprofit Women's Enterprise Development Center to answer the questions of local small-business owners.
Optimizing videos for search engines can help boost visibility and sales, says digital marketing specialist Bruce Newman.
“Notes From the Tasting Room†is part marketing, part reporting and part a labor of love for writer Michael J. Malone.
From content creation to promotion and distribution, clients want one agency handling their social media and PR needs, says Ruby Media...