Priceline picks PHD as new agency of record

Priceline, the Norwalk-based travel booking website and service provider, announced on June 13 that it has elected to name PHD its new media agency of record.

PHD is based in the United Kingdom and is part of the global Omincom Group and is among the most awarded agencies in the world with recognitions from around the planet.

“Priceline has always been about helping people experience the moments that matter most to them, with travel deals they can’t find anywhere else. We believe in the power of brand media to make travelers take notice and think differently about Priceline,” said Lesley Klein, Priceline Senior Vice President, Strategy and Brand Marketing in a statement. “PHD will be a critical partner in co-authoring our future vision and in developing stand-out opportunities that create meaningful impact.”

PHD helped Priceline launch its “Go to Your Happy Price,” brand platform, which earned a Cannes Lion.

“For 25 years, Priceline has been helping travelers experience moments that matter,” said Michael Solomon, CEO, PHD USA. “As their brand media AOR, PHD will ensure that promise extends to how consumers experience the brand across the customer journey, leveraging data and cultural signals to turn every consumer engagement into a moment that matters.”