A small business that thinks pink

A family’s encounter with breast cancer inspired Aspire Pink, an online fashion and accessories boutique with headquarters in Elmsford and Santa Monica, California, that was founded two years ago. 

“Our mission is to empower individuals of all walks of life with the confidence to express their unique personalities through the color of pink, symbolizing strength, grace, femininity and resilience,” a spokeswoman said. “Aspire Pink is a celebration of individuality, a sanctuary where every shade of pink tells a story, where pink luxury meets passion. By blending opulence with innovation, we strive to redefine the boundaries of modern pink fashion, offering our customers an unparalleled shopping experience.” 

Aspire Pink’s Summer Collection features leggings, hoodies, yoga essentials, loungewear, accessories and pickleball sets in every shade from dusty to hot pink. A portion of every sale is dedicated to breast cancer research and awareness, “ensuring,” the spokeswoman said, “that our love for pink extends far beyond aesthetics.”