CEO puts know-how to the test in N.Y.

With a new tagline on billboards and a swath of new signs to come in New York supermarkets, People”™s United Financial Inc. had its highest-ever profit at $58.6 million in the first quarter.

During the quarter, People”™s United unveiled a new slogan: “What know-how can do.” It is about to find out in New York, where the Bridgeport-based bank is rapidly building up its commercial lending staff in Westchester County, N.Y., even as it takes over branches in Stop & Shop supermarkets there run by RBS Citizens Bank. The company continues also to assimilate Bank of Smithtown ”“ since acquiring the Long Island bank, People”™s United has charged off $111 million in loans.

“We”™ve been working the Westchester market from Connecticut for a number of years, and now we have people on the ground there,” CEO Jack Barnes said in a conference call with investment analysts. “We”™ve recently hired several more people in the commercial real estate market, lined up with (metropolitan) New York ”¦ So we are, as we”™ve indicated, putting a lot of focus there and continuing to build our teams and efforts out.”

The Stop & Shop branches are key to the banks retail lending efforts and also play a significant role in small business lending, according to CFO Kirk Walters. The overall cost of operating an in-store branch is a third less than a traditional branch.

“We do get a nice chunk of loan volume through those branches,” Walters said. “Almost 30 percent of business banking loans come through those branches ”¦ When we open the in-stores, (we see) a lift with our business banking in the small end of middle market commercial because we”™re open seven days a week and it”™s very convenient for them.”

Even as it continues to jettison jobs under Barnes, People”™s United plowed the vast bulk of what it earned in the first quarter into repurchasing shares of its own stock. The $56 million failed to move the needle on People”™s United shares (Nasdaq: PBCT), which gained 13 cents over three months to close at $13.23 per share, before tailing back off in April.

Other regional banks similarly have seen their shares tread water or languish in value during the first quarter, including Buffalo, N.Y.-based First Niagara Financial Group Inc. and Waterbury-based Webster Financial Inc.

First Niagara is wrapping up the acquisition of HSBC branches in the Northeast, including several in Fairfield County.

“We, like everyone else, are putting on ”¦ loans and securities at yields and spreads that are dilutive to (net interest margin),” said Greg Norwood, CFO of First Niagara, in a conference call. “That”™s not a bad thing ”“ it”™s the old ”˜volume-versus-rate”™ play, and as long as we keep making new profitable loans and continue to engage our customers, we feel good about that.”

During his own conference call, Webster Bank CEO James Smith said his company has been working to hold up its pricing, particularly on commercial loans.

“That is not a fluke,” Smith said. “Every one of these new relationships that we”™re putting on is getting scrubbed in terms of what is the economic profit that will generate from the relationship, and … it”™s a tougher hurdle ”¦ You”™ll find the same thing on the consumer side, particularly as regards to jumbo mortgage lending.”