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Home Authors Posts by Yuval H. Marcus and Andie M. Schwartz

Yuval H. Marcus and Andie M. Schwartz

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The risk of buying keywords that are competitors’ trademarks

Search engine advertising, if not done properly, can expose a company to liability for trademark infringement. Today’s business environment demands effective use of the Internet to drive sales. Companies must have a website to compete, but what good is a website if no one can find it?