From the leave-no-stone-unturned department: WWE has signed an agreement with the Mongolian sports broadcaster SPS HD to present the “Raw” and “SmackDown” programs for the first time in Mongolia.
“We are thrilled to complete our first-ever broadcast deal in Mongolia,” said Michelle Wilson, chief revenue and marketing officer for the Stamford-based WWE. “This partnership to televise WWE programming allows us to expand our reach and deliver our unique blend of action-packed, family friendly entertainment to WWE fans throughout the country.”
WWE is the latest U.S. brand to gain an audience via SPS Sports, which also broadcasts content from the NBA, WNBA and UFC.