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Home Arts & Leisure

Baldwin inks big deal

Westfair Online by Westfair Online
June 15, 2009
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Baldwin Technology Company Inc. of Shelton continued to expand its portfolio of process automation systems for the graphic arts market by signing recently an agreement with German ink supply specialist Betz Technologies.

“Adding these high-quality products from Betz, an ink supply specialist, to the Baldwin product portfolio will make the liquid supply segment complete, enabling us to serve our customers with comprehensive system solutions,” said Birger Hansson, director of global business and product development at Baldwin, whose technology fuels the printing industry.

Baldwin will represent Betz in the U.S., U.K., France, Italy, Germany, China, Southeast Asia, Australia and New Zealand.

“We began developing our own product line of ink supply systems in 1990 and today we have a portfolio that is an ideal complement to the Baldwin range of process automation technologies,” said Ludwig Betz, owner and managing director of Betz. “It seemed a natural progression for Baldwin to add our products to its already unique and expansive offering to the market and we believe this agreement will be of major importance to printers seeking new ways of improving the performance of their presses.”

Hansson said this latest alliance enables “printers operating in the sheet-fed, commercial web, semi-commercial and newspaper markets have the opportunity to take advantage of a true one-stop shop.”

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