Out of home advertising achieves record-breaking revenue

Out of home (OOH) advertising revenue increased 20.7% year-over-year in 2022, accounting for $8.6 billion, according to data from the Out of Home Advertising Association of America (OAAA).

The 2022 revenue stream outpaced the previous record set in pre-pandemic 2019, and a major force behind this new peak was the digital out of home (DOOH) segment that jumped 24.2% from the previous year. This marked the second consecutive year DOOH grew by over 20%.

The top 10 advertisers of 2022 in order of spending were Apple, McDonald’s, Amazon, Panera, Google, American Express, T-Mobile, Disney, Coca-Cola, and Universal Pictures. Apple’s dominance was attributed to a 27% increase over the company’s 2021 OOH advertising investment.

“Out of home has hit a new revenue high ”“ one we weren’t projected to reach until 2025 due to the impact of the pandemic,” said Anna Bager, President and CEO, OAAA. “I credit this milestone to brands and media buyers recognizing OOH’s power as a creative platform on national, regional, and hyperlocal levels. Built on a strong foundation, the medium has advanced exponentially, letting marketers tap into digital, data-led opportunities that get messages out faster than ever at scale.”