IBM debuts ad campaign promoting WatsonX as AI tool for businesses

IBM (NYSE:”¯IBM) has launched its first advertising campaign to promote WatsonX,”¯the company’s enterprise-focused artificial intelligence and data platform, to the business community.

The Armonk-headquartered company”™s campaign ”“ which encompasses digital, print and out-of-home formats ”“ is designed to underscore how AI can empower businesses to advance objectives and accelerate workloads. One commercial features a slot machine technique to convey how using the wrong AI can be a gamble, while another employs an “x” wipe effect to animate WatsonX”™s potential as a transformative tool.

“In this new era of AI, businesses need bespoke solutions”¯designed for value creation,” said Jonathan Adashek, senior vice president of marketing and communications at IBM. “That is why we launched WatsonX, the AI platform that puts the power of foundation models and machine learning to work in the right ways, trained on a company’s own secured data and tailored to their unique needs. With this new campaign, we’re reinforcing the transformative power of AI for business to multiply output and ultimately help customers improve their outcomes.””¯”¯

The campaign was created by the IBM Brand Marketing team and”¯Ogilvy, with broadcast spots directed by Bonaparte’s Mario Clement and narrated by actor Oscar Isaac. The first presentation of the campaign occurred earlier this week and included digitally activated billboards on site at the U.S. Open.

https://www.youtube.com/watch?v=goWwY9XLBkM&list=TLGGLH2AJuZA9BgzMDA4MjAyMw