New Roc hosted a family-friendly Times Square-inspired countdown at noon to ring in the new year on Dec. 31.
The annual event featured the release of 3,500 balloons in the atrium of New Roc at 33 LeCount Place in New Rochelle.
The event raised $3,500 for the New Rochelle Public Library Foundation (NRPLF) thanks to a $10 donation per family of four.
Ring in the New Year at Noon at New Roc is produced by CBRE and Harquin and is held in association with the New Rochelle BID Family Day event series.
New Roc is a 450,000-square-foot entertainment/residential/retail complex located in the heart of downtown New Rochelle.
